Comments on: Pecha Kucha @ Hill & Knowlton’s Demystifying Digital | To pay to measure or not?

By: Lauren Vargas

Lauren Vargas — Tue, 16 Mar 2010 21:42:11 +0000

Thank you, Dave, for the shout out.

Lauren Vargas
Community Manager at Radian6
@VargasL

By: Alexandra

Alexandra — Mon, 15 Mar 2010 10:29:02 +0000

Thanks for taking the time to comment Mark – it’s exactly that that I need to sniff out.

By: Alexandra

Alexandra — Mon, 15 Mar 2010 10:28:29 +0000

Thanks Dave – would be good to hear any thoughts on anything new you try if you can share. I’ll stalk your blog instead to see any updates!

By: Alexandra

Alexandra — Mon, 15 Mar 2010 10:27:48 +0000

Hehe – you know I’m just going to send you all the pics of German Shepherds I can find now!

By: Mark Evans

Mark Evans — Sun, 14 Mar 2010 13:39:44 +0000

Alexandra,

The kind of social media monitoring tools depends on a number of factors such a a company business, its budget, how it fits into and enhances its marketing, communications and sales efforts, and the competitive landscape.

For some companies using free tools makes a lot of sense, while companies with more comprehensive needs would do better with a paid service.

cheers, Mark

Mark Evans
Director of Communications
Sysomos Inc.

By: Dave Jones

Dave Jones — Sat, 13 Mar 2010 20:28:35 +0000

Great seeing you again. Since I’m the one heading to London for these events I fear that I’m the stalker.

As far as monitoring goes, there are a number of ways to go. Sysomos is great, but pricey for a non profit. Radian6 has its fans as well. Another one I’m about to demo is ubervu which is supposed to be priced pretty low.

By: candace kuss

candace kuss — Sat, 13 Mar 2010 14:07:42 +0000

Alex, the gushing is entirely mutual Thanks so much for making the pecha kucha session one of the highlights of our event. Mwah Mwah